Trusted by men across the UK — from nightlife to dating apps.
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OUR BEST SELLERS

Why Men Choose ALCHEMY LONDON

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    Premium Craftsmanship

    Crafted with precision by master perfumers using premium ingredients and refined extraction techniques.

    Every ELEMENT fragrance embodies true British luxury.

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    Pheromone-Infused Technology

    A proprietary pheromone blend engineered to elevate confidence, enhance presence and amplify attraction — without altering the sophistication of the fragrance.

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    Long-lasting Performance

    High-concentration Eau de Parfum formulations designed for all-day performance.

    Projection and longevity engineered for real-life results.
    958 reviews on

    WHY THOUSANDS OF MEN TRUST ELEMENT 99 EVERY DAY

    Oliver M.
    Oliver M.
    Instant Compliments
    Wore Element 99 to the office and got two compliments before lunchtime. My colleague even asked where she could buy it for her boyfriend. Smooth, warm, and incredibly inviting. This one’s staying in my rotation.
    Date of experience: October 17, 2025
    James W.
    James W.
    Worth Every Pound
    After wasting money on overpriced designer scents, this one actually surprised me. Subtle but powerful — my partner said it made me smell “incredibly attractive”. Fantastic longevity too. Worth every pound.
    Date of experience: October 10, 2025
    Callum J.
    Callum J.
    My New Go-To Scent
    Element 99 hits the perfect balance between masculine, warm, and sophisticated. It’s become my daily go-to — classy enough for work, seductive enough for evenings out.
    Date of experience: October 07, 2025
    Etahn R.
    Etahn R.
    Surprisingly Powerful
    Went out with friends and genuinely had two strangers ask what scent I was wearing. Never happened to me before. This stuff definitely does something.
    Date of experience: October 12, 2025
    Harry T.
    Harry T.
    She Noticed Straight Away
    The moment I walked into the room, my girlfriend looked up and said, “You smell amazing, what is that?” She’s been stealing my hoodie ever since because it keeps the scent. Brilliant product.
    Date of experience: November 10, 2025
    Daniel S.
    Daniel S.
    Best Scent I’ve Owned
    I’ve tried loads of premium fragrances, but this one stands out massively. Amazing projection and the scent is just… addictive. I get comments almost every time I wear it.
    Date of experience: November 05, 2025
    George A.
    George A.
    She Loves It
    My partner said I smell “so much more attractive” with this on. It’s warm, seductive, and long-lasting. Definitely buying again.
    Date of experience: November 12, 2025
    Tom K.
    Tom K.
    Confidence Booster
    Honestly, I feel different wearing it. More confident, more grounded. It’s subtle but undeniably magnetic. The scent lasts all day too.
    Date of experience: November 20, 2025